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Many country-loving singles aged 18-26 find love at their local branch of Young Farmers, an organisation with 25,000 members that arranges ski trips and dances for young country dwellers.
But Lindsay felt a fraud signing up as she works in a city and doesn’t come from a farming background.
“Rural internet dating sites were all very much Last Chance Saloon; images of two badgers disappearing off into the sunset — that kind of thing,” Lucy explains.
With their online dating plans thwarted, they resolved to set up their own site, launching Muddy Matches – users can’t be afraid of mud – with about 800 profiles a few months later, having bribed every single they came across to join the site.
Lindsay tried networking the traditional country way – attending rural events such as the Sheep Dog Trials at Northleach in Gloucestershire, but she struggled to persuade her London friends to accompany her, and when she did, the group never met anyone new.
“It’s nerve-racking, socialising with people you don’t know,” she says.
With free registration, what’s holding you back from signing up and meeting people who share a love of the same interests? These days, who has time to answer an endless amount of questions needed for a dating profile? Our process is simple: add your interests, find like-minded singles, and start going on quality dates.
“The capital’s rural contingent will be out in force, and by using the app you will be able to meet singles you don’t know and have a drink,” she says.
Muddy Matches members using the app can browse photographs of people at the event whose profiles appeal, and send them texts.
They’d failed to meet anyone through Young Farmers, and while they enjoyed going to rural events such as the CLA Game Fair and Badminton Horse Trials, they only ever met up with people they knew. I’d be surrounded by good-looking, like-minded people my age but I didn’t have the nerve to barge up to them and introduce myself,” Lucy says.
Fiona Eastman, who is organising the Country Life Fair at Fulham Palace, is convinced that the Get Muddy dating app will break the ice between singles at the event.