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He and his wife are even said to frequent posh shooting shop Holland & Holland.And in the fashion world, riding boots, jodphurs - most notably Balenciaga's, which provoked a stampede last season - and big woolly jumpers have all enjoyed a resurgence.At the recent Brit awards, band-of-the-moment the Arctic Monkeys wore full country clobber, including tweedy caps and cartridge bag.Former Blur member Alex James has gone from cool Brit-pop artist to gentleman farmer faster than you can say "clay pigeon".Only a year ago, like most fashion folk, I would have laughed myself silly at the very idea.Scroll down for more The Barbour, like the Boden catalogue and the Alice band, was a symbol of the green welly brigade. But suddenly, with that strange synchronicity known as a trend, Barbours have started to pop up in the most unlikely places - and on the most unlikely people.(Yes, that means the Queen has been wearing a man's jacket all this time!
According to Melanie Rickey, fashion news and features editor of Grazia, the Barbour is "a timeless, practical, not bad-looking piece of clothing that is given a new lease of life when worn by a young fashionista such as Lily Allen".Like the Hunter Wellington, which also achieved fashion prominence at Glastonbury, the Barbour is beautifully fit for purpose, thanks to a special blend of oils which act as a barrier to rain and wind."It's a very resilient piece of clothing," says Claire Saunders, Barbour's head of marketing, "and if you're not wearing it, you can even sit on it.(Indeed, for the old-school Sloanes, many of whom delight in wearing a Barbour with a broken zip, the more beaten-up the Barbour the better.) According to Chris Sanderson co-founder of international trend consultancy The Future Laboratory, the revival of the Barbour is part of the trend for authenticity."It's about products built to last, and which have a style and identity of own without swamping yours: a Barbour's waxed cotton exudes sustainability and lived-in individuality," he says. It's a complete change from the street and casual sportswear and nylon they are used to." It is also, he claims, part of an increasing nostalgia for the 1980s.