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The same menu is offered at Hardee's locations in Pakistan.Hardee's currently has ten locations in Pakistan, with four in Lahore, two in Islamabad and one each in Karachi, Faisalabad, Rawalpindi, Peshawar and Multan.Imasco converted many locations to Hardee's restaurants and let franchises and locations near existing Hardee's locations convert to other brands. In January 2007, Hardee's had a challenge filed against it with the U. Patents and Trademarks Office by River West Brands, LLC of Chicago for the use of the Burger Chef trademark and name.Remaining restaurants that did not convert to Hardee's or new names and branding simply closed. Shortly thereafter, Hardee's reissued the Burger Chef Big Shef sandwich in Terre Haute, Indiana, as a trial offering and later in additional Indiana markets and Dayton, Ohio for a limited time.

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Around this same time, Hardee's began an expansion into the mid-Atlantic states, notably Southeastern Pennsylvania, southern New Jersey, and Delaware.

For a few years after acquiring the Roy Rogers Restaurants fast food chain in the early 1990s, Hardee's outlets sold the popular Roy Rogers Restaurant fried chicken recipe, hoping it could compete with Kentucky Fried Chicken. A new Hardee's logo was unveiled in 2006 that featured script lettering and retained the iconic Happy Star, further unifying the Hardee’s and Carl’s Jr. Hardee's also marketed special Super Bowl celebratory pins in the early 1990s. released a commercial online featuring model Charlotte Mc Kinney advertising its new All Natural Burger to air regionally during Super Bowl XLIX.

In addition to Roy Rogers, Hardee's also owned Rax Roast Beef for a period of time and sold roast beef sandwiches throughout the Hardee’s system. In 2005, Hardee’s introduced Hand-Scooped Ice Cream Shakes & Malts. The ad features Mc Kinney walking around a farmers' market, implying that she is "all natural" and uses double entendres to suggest that she is naked with strategically placed items in the market until it reveals Mc Kinney in a bikini eating the All Natural Burger.

A new management team, in the early 1980s, seeking to cut costs, changed the signature burger recipe and eliminated the flagship menu item, the Big Twin. The reissue of the Big Shef has also utilized the Burger Chef name and logo in advertisements in the markets in which it is offered, and claimed to provide Burger Chef fans with their Big Shef "fix".

The Big Deluxe continued to be offered throughout the 1990s. On April 16, 2009, River West Brands dropped their petition for cancellation and both parties agreed to pay their own attorney's fees.

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